Privacy Policy
Important Information and who we are
This Privacy Policy aims to give you information on how Blossom Street Florists Ltd (collectively referred to as “Blossom Street Florists”, “we”, “us” or “our” in this Privacy Policy)
Blossom Street Florists Ltd (“we,” “us,” or “our”) is committed to protecting your personal data. This policy explains how we collect and use your information when you use our website or services.
Data We Collect
We collect your name, contact details, payment information, and preferences when you interact with us.
How We Use Your Data
Your data is used to process orders, communicate with you, and send marketing materials if you’ve opted in.
Sharing Data
We don’t share your data with third parties, except for order fulfillment or as required by law.
Your Rights
You can access, correct, delete your data, or opt-out of marketing at any time.
Children’s Privacy
Our services are not for children, and we don’t knowingly collect data from them.
Changes to This Policy
We may update this policy occasionally. The latest update was in January 2025.
Third-party links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit
The data we collect about you
Personal Data Definition
Personal data, or personal information, refers to any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Aggregated Data
We may collect, use, and share aggregated data, such as statistical or demographic information. Aggregated data is derived from your personal data but does not reveal your identity. For example, we may use aggregated usage data to calculate the percentage of users accessing a specific feature on our website. However, if we combine aggregated data with personal data in a way that allows for identification, we will treat the combined data as personal data, in accordance with this Privacy Policy.
Special Categories of Personal Data
We do not collect any special categories of personal data about you, such as information about your race or ethnicity, religious beliefs, sexual orientation, political opinions, health data, or biometric data. Nor do we collect information about criminal convictions and offenses.
Failure to Provide Personal Data
If we are required by law or contract to collect personal data from you, and you fail to provide that information when requested, we may be unable to fulfill our obligations under the contract (e.g., to provide products or services). In this case, we may have to cancel the product or service, and we will notify you if this happens.
How is your personal data collected?
We collect your personal data through various methods, including:
Direct Interactions:
You may provide us with your Identity, Contact, and Financial Data when you interact with us in person, by post, phone, email, or other means. This includes when you:
Place an order via our website or purchase products/services through other channels;
Book a Flower School course;
Book flowers for a wedding or event;
Create an account on our website;
Subscribe to our services or publications (e.g., newsletter);
Request marketing information to be sent to you;
Enter competitions, promotions, or surveys; or
Provide feedback or contact us.
Automated Technologies or Interactions:
As you interact with our website, we automatically collect Technical Data, such as information about your equipment, browsing actions, and patterns. This data is collected using cookies, server logs, and other similar technologies. You can manage your cookie preferences via your browser settings.
Third Parties or Publicly Available Sources:
We may receive personal data about you from third parties and public sources, including:
Technical Data from analytics providers like Google;
Contact, Financial, and Transaction Data from payment, delivery, and technical service providers based in the United Kingdom.
Purposes for which we will use your personal data
Below is a summary of how we will use your personal data, along with the legal grounds we rely on to do so. In cases where applicable, we also outline our legitimate interests in processing your data.
Please note that we may process your personal data based on more than one legal ground, depending on the specific purpose for which we are using your data. If you need further details about the legal grounds we rely on, or if more than one legal basis applies to a particular processing activity, please contact us for clarification.
| Purpose | Legal Basis for Processing | Legitimate Interests (if applicable) |
|---|---|---|
| To process and fulfil your orders (e.g., delivery and invoicing) | Performance of a contract | Ensuring smooth business operations |
| To send you marketing communications (if opted-in) | Consent | Promoting our services and offerings |
| To respond to customer inquiries and provide support | Performance of a contract | Providing customer service and ensuring customer satisfaction |
| To improve our website and services | Legitimate interests | Enhancing user experience and improving our offerings |
| To comply with legal obligations (e.g., tax and accounting) | Legal obligation | Fulfilling legal and regulatory requirements |
Marketing
We aim to provide you with control over how your personal data is used, especially when it comes to marketing and advertising. You will receive marketing communications from us (including our newsletter) if you have requested information from us and have not opted out of receiving such communications.
We will only share your personal data with third parties for marketing purposes after obtaining your express opt-in consent.
You can withdraw your consent and opt out of receiving marketing messages at any time. To do so, simply follow the opt-out links included in any marketing message you receive, or contact us directly.
Change of purpose
We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including any legal, regulatory, tax, accounting, or reporting requirements. In some cases, we may retain your personal data for a longer period if there is a complaint or if we reasonably believe there is a prospect of litigation related to our relationship with you.
To determine the appropriate retention period, we consider factors such as the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes of processing, and whether we can achieve those purposes using other means. We also account for any applicable legal, regulatory, tax, or accounting requirements.
In certain circumstances, you may request that we delete your personal data; see Section 9 (Your Legal Rights) for further details. Additionally, we may anonymize your data (so that it is no longer identifiable) for research or statistical purposes, in which case we may retain and use this anonymized data indefinitely without further notice to you.
